Digital Marketing & E-commerce

The Google Digital Marketing & E-Commerce Certificate provides learners with essential skills to manage digital marketing campaigns, engage customers, and drive online sales. This program covers key areas such as SEO, social media marketing, email marketing, Google Ads, and e-commerce store management.

Graduates will receive hands-on training with industry-standard tools like Google Analytics, MailChimp, Shopify, Hootsuite, and Canva, and can earn a recommendation of 9 college credits—equivalent to three bachelor’s-level courses.

No prior experience required.

Estimated Time to Complete

Approximately 6 months at 10 hours per week

Why Take This Course?

  • Master Digital Marketing & E-Commerce – Learn how to grow a brand and attract customers online.
  • Hands-On Learning – Use Google Ads, SEO, email marketing, and e-commerce tools.
  • Career-Ready Certification – Prepares learners for roles like Marketing Coordinator & E-Commerce Specialist.
  • Flexible & Self-Paced – Complete the course online at your own speed.

What You’ll Learn

  • How to develop digital marketing campaigns using SEO, SEM, and social media.
  • How to use Google Ads, email marketing, and analytics to drive customer engagement.
  • How to create and manage an online store using Shopify and optimize e-commerce sales.
  • How to build customer relationships and improve brand loyalty.
  • How to analyze marketing data to measure and improve campaign performance.

Course Modules & Skills Gained

  • Learn marketing fundamentals, customer engagement strategies, and digital sales techniques.
  • Understand marketing funnels, advertising goals, and business analytics.
  • Use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to increase visibility.
  • Learn how to optimize Google Ads, display ads, and keyword strategies.
  • Manage social media marketing using Facebook, Instagram, Twitter, YouTube, and LinkedIn.
  • Create engaging content and measure social media campaign impact.
  • Build email campaigns using MailChimp and Constant Contact.
  • Learn list segmentation, automation, and email performance tracking.
  • Use Google Analytics and Google Ads to track campaign performance.
  • Apply A/B testing and ROI analysis to optimize marketing strategies.
  • Set up an e-commerce store using Shopify.
  • Learn how to market and optimize online sales strategies.
  • Implement customer relationship management (CRM) strategies.
  • Learn how to monitor, analyze, and improve e-commerce store performance.
  • Prepare for digital marketing & e-commerce job interviews.

Who Should Enroll?

This course is ideal for:

  • Aspiring Marketers & E-Commerce Professionals looking to break into the field.
  • Business Owners & Entrepreneurs wanting to grow an online presence.
  • Students & Career Changers seeking hands-on training in digital marketing & analytics.

No prior experience is required—just an interest in marketing and e-commerce!